This article is my response to the handful of SDSU students pledging for Alpha Kappa Psi who have asked me questions regarding investing.
Where and how do you start? And which of the 296,318 books on Amazon.com (searched for “investment” in Amazon Books) is the right book to get you started?
This article is purposely general. And if you find it helpless because it doesn't provide you a "formula" to beat the market, then my lack of helpfulness makes up in my honesty: there is no "formula" that will beat the market. But there is a framework that will get you in the right direction, and this framework is roughly outlined below:
Read The Intelligent Investor by Benjamin Graham
After mindlessly studying technical analysis, candlesticks, pennants, the capital asset pricing model, efficient market theory, etc., I stumbled-upon this book when I was 19 years old. If you’re looking for the “Rosetta Stone” to investing, this is it – read it, learn from it, and use it as a solid foundation for investing.
Benjamin Graham taught security analysis in Columbia University throughout the 20th century and some of his students later became very successful investors, for example, Charles Brandes, Martin Whitman, and Warren Buffett. If you’re scrunched for time, focus on the book’s two chapters on investor and market fluctuations, and the margin of safety principle.
Read Influence: The Psychology of Persuasion by Robert Cialdini
As an investor, your biggest enemy is the person that stares back at you when you look at the mirror. And many famous investors have said it before: the most important requirements to be a successful investor are related to your character and demeanor. For example: discipline, patient, rational, psychologically mature and humble about your "circle of competence."
Your biggest advantage as a lay-investor is your ability to be completely independent of the hustle-and-bustle that is Wall Street. But with the army of analysts, brokers, and forecasters who promise you answers, it’s no surprise why you'd give up your decision making independence to Wall Street’s equivalent of fortune tellers and palm readers. When a Security Analyst is yelling at you to “BUY BUY BUY!!! Predicted to quadruple in 3 weeks!!!”, it’s easy to get caught-up in the excitement.
So, read Robert Cialdini’s book on psychology and you’ll become not only a more independent decision maker, but you’ll have more fun and happiness in life too.
Prepare to “live and fight another day”
Before you invest any money, make sure it’s absolutely extra. You want to be financially ready in case something goes wrong with your investment so you’ll still be able to “live and fight another day.” And aside from being financially responsible, if the money you’re investing isn’t absolutely extra, you run the risk of “caring” about it too much – making you psychologically handicapped from making wise decisions.